Advertising, Marketing, & Sponsorship Opportunities
Pre & Post Show Opportunities: Before and after the show, reach thousands of HME/DME buyers through medtrade.com sponsorships or the Medtrade Monday e-newsletter sponsorships.
Onsite Opportunities: Maximixe brand impressions with Medtrade’s captive audience of home healthcare providers and suppliers. Stand apart from your competition and get noticed.
Print: Put your message in the hands of attendees by advertising in the printed show directory.
ADVERTISING/MARKETING
Countdown to Medtrade Emails
Leading up to Medtrade, pre-registered attendees will receive four Countdown to Medtrade emails filled with news and information relevant to their upcoming time at the show. Have your logo or banner ad included in these emails.
Investment:
Logo: $865
Banner Ad: $1,200
Exclusive Ad: $4,800 (exclusive ad in all four editions)
Direct Marketing, Email and Mail
Send your message to attendees via email and/or direct mail. For email, your HTML message will be sent to registrants via Medtrade’s email vendor. For mail, please use our turnkey postcard service at medtradedirect.com. Content must be approved by Medtrade Show Management. Dates are limited and are assigned on a first come first served basis
Investment:
Email: $2,600
Mail: $1,200 (does not include cost of creating, printing or mail house services)
medtrade.com Advertising
Attendees rely on the Medtrade website to provide them with the most up-to-date information on exhibitors, registration, conference sessions, special events and more. What better way to highlight your company, product or service to the HME industry than by placing a banner ad, including a link to your company’s website in a highly visible position on the official show website.
| Ad Unit | Size (Pixels) | One Month | Three Months |
| Top Banner | 970×90 | $3,750 | $2,200/month |
| Bottom Banner | 728 x 90 | $1,200 | $1,000/month |
Medtrade Monday
This weekly e-newsletter is delivered to approximately 7,000 HME professionals every Monday. This is a year-round opportunity to position your company and products in front of your target audience. Contact your account executive for more information.
| Investment | |
| $2,200 | Per Edition |
| $1,200 | Each if three issues are purchased |
| $1,00 | Each if siz issues are purchased |
| $800 | Each if twelve issues are puchased |
| Opt-ins | 7,000+ |
| Open Rate | 34% |
| Click Rate | 10% |
Exclusive Registration Site Advertising (NEW)
85% of Medtrade attendees register in advance of the show. Get their eyes on your brand by becoming the exclusive advertiser on the registration website as well as the confirmation email sent to attendees once they’ve signed up. For attendees that register onsite, your branding will be visible on registration iPads and printed forms.
INVESTMENT: $5,200
Exclusive Housing Site Advertising (NEW)
Have your branding included on the official hotel booking site for Medtrade 2025! As attendees review rates and book rooms you can get a head start on getting in front of them before the show.
INVESTMENT: $3,700
PROFILE UPGRADES
Social Targeting Extension (STEP) Program
In our STEP program, we design & implement a social media campaign, to increase awareness of your products & engagement with the Medtrade audience. The advertiser’s content is promoted via a paid Facebook & Instagram S.T.E.P. campaign, leveraging Medtrade account with a target audience comprised of Medtrade readers. A custom look-a-like audience of Medtrade’s database is created from our 1st party data. Custom segments specific to your ideal customer (ie.HME, respiratory, aids to daily living, etc.) can be created along with custom segments with readers who have engaged with our site.
Our Process
We have a knowledgeable social media team who works hand-in-hand with you to launch your ads
on Facebook and/or Instagram:
•We place a Facebook pixel on our sites so when people visit the site, their web browser picks up the pixel (like a cookie)
• This enables us to later target these same people with ads built in our Facebook Ads Manager account
• You purchase a set number of impressions per month on a CPM basis – from 20,000 impressions per month to 200,000 or more
• For the ad content, you can either send us creatives (images/video and text) or you can send just the URL that you want the ads to link to and we will build draft ads for your review
•The ads can link to any URL that you provide
• Once you approve the ads, we will run and optimize the campaign to deliver the impressions
• At the end of the month, we will send you a performance report
• You can then decide if you want to run the same ads the next month or make changes to the campaign
Campaign Cost
The STEP campaign is $60/CPM for Facebook and $140/CPM for LinkedIn (with a $1,800 minimum. Minimum would be 27,000 impressions per campaign. If you want to run a campaign at 50,000 monthly impressions, the cost per month would be $2,900.
Add-Ons
Piece together your needs & let our expert team take it from there:
Landing page: $1,800 | Content Creation: $2,800 | Mid campaign change in collateral: $500
PLEASE NOTE, additional costs will apply to some options: + additional costs may apply, i.e. production | * supplied by sponsor
+ additional costs may apply, i.e. production
* supplied by sponsor
On-Site Promotional Signs
Aisle Signs (Exclusive) – SOLD
As attendees navigate through the exhibit hall, make your company stand out by branding your company name/logo directly on a show aisle sign. Make your booth location be visible to all attendees.
$9,000
Make a lasting impression on attendee’s minds after they enter the KBHCC. Have your company banner hang in a prominent location. Locations are determined based on traffic flow and production costs vary depending upon location. * Additional production costs apply, must produce with Freeman.
$4,800
Floor Decals (4 available) – SOLD
Use floor decals to guide attendees directly from the show floor entrance to your booth or use them to designate specific exhibitors. Any way you use them, the floor decals will stand out as attendees navigate through the show.
$1,800
SPONSORSHIPS
The Medtrade app is a great way to increase your exposure, before, during, and after the show. Attendees will use the app to navigate the show, search for products, exhibitors, speakers, and more. This exclusive sponsorship includes your logo on the screen as the app opens, your banner ad on the app’s home page, and more. Sponsor will also receive recognition in app promotions, logo on website, and logo in show directory. You will also receive recognition as the sponsor on social media and in emails promoting the app to attendees.
Investment: $8,400
Become the sponsor for all attendee badges. Have your name/logo printed on the front of thousands of attendee badges.
Investment . . . . . . . . . . . . . . . . . . .$8,100
Official Show Lanyards * (Exclusive) – SOLD
Be the only one to have your company’s name/logo draped around the neck of every attendee and speaker. Send us your company branded lanyards, which we will then distribute at show site registration. *Supplied by Sponsor
Investment: $6,600
Conference Pens or Pads * (1 Each)
With over 35 conference sessions, you will have an opportunity to reach numerous attendees by sponsoring conference notepads and/or pens. Your branded notepads and/or pens will be placed in every conference room to reach maximum exposure. Sponsor will also receive logo on website and in show directory.
Investment . . . . . . . . . . . . . . . . . . $1,440
Conference Beverage Sponsor (3 available)
Provide Coffee in the am while supplies last and water to conference attendees throughout the Medtrade Conference. We will provide napkins and a sign recognizing the sponsor. If the sponsor would like to provide logo’d cups, we will set out.
Inquire for pricing
Consulting Cocktail Hour – (4 available)
Buy everyone a round when you sponsor this networking event! Attendees will have the opportunity to mingle with industry experts and ask them questions while relaxing with peers after the first day of sessions.
$1,880
Official Show Attendee Bag * (Exclusive)
Leave a lasting impression on the minds of all attendees by becoming the official sponsor for our show bags. Attendees will rely on your show bag to place all their important items in. Your logo will be carried throughout the expo hall by thousands of attendees.
Investment: $3,600
Indulge the attendees with 2 days of a sweet treat cookie sponsorship. This delectable opportunity allows you to align your brand with the irresistable taste of David’s Cookies right inside your booth space.
Includes:
- David’s Assorted Gourmet Cookies Station (320 cookies; oven, napkins, and booth attendant to bake and distribute)
- Additional cookies can be purchased
Investment: $6,000
Get your company name and logo in front of every attendee as they grab a refill at one of the many water stations throughout the expo hall and conference area. Sponsors can also provide branded cups or reusable water bottles.
- Company logo on Sponsor Recognition signage, in the onsite Show Directory, and website
- Sponsors can provide branded cups or reusable water bottles for the station they sponso
Investment: $2,500 each location | Exclusive: $15,000
Welcome Reception Bar Sponsor (6 available)
Buy attendees a round by sponsoring a bar at/near* your booth! This opportunity is sure to generate traffic as attendees relax and mingle at the new opening reception. Sponsors will receive recognition on the website, sponsor and bar signage, mobile app, emails and social media posts.
$3,000
* Bar will be located as near to booth as floorplan/facility guidelines will allow
Welcome Reception Food Sponsor (1 Available)
Sponsor may provide logo’d napkins.
Inquire for pricing
Welcome Reception Can Coozie Sponsor* (3 Available)
Investment . . . . . . . . . . . . . . . . . . .$500 Each
Exclusive Sponsorship . . . . . . . . . $1,200
EDUCATIONAL
CRT Live Title Sponsor (Exclusive)
The exclusive title sponsor of CRT Live, will be top-of mindfor all presentation attendees. Recognition as the exclusive title sponsor in emails, website, press releases, show directory, onsite signage, and social media (where applicable). Printed collateraldropped in attendee seats before sessions. 5-minute sponsor introduction at the beginning and end of each day’s sessions. In addition, sponsor will have exclusive placement within CRT Live showcase area to display their CRT/Mobility focused products. You will have the opportunity to present interactive session(s) to highlight your trending technologies and innovative solutions to an engaged audience. Designed for convenience and maximum brand visibility, participating companies will receive 100 sq ft of carpeted floor space, a branded display cabinet, electrical drop, and 4 exhibitor badges. Booth location and presentation schedule will be highlighted in directory (online,print,app), social media, email promotions, and Medtrade Monday highlight article.
Investment: $8,000
CRT Live Presentation (3 Available)
A turnkey opportunity to make a strong impact for CRT/Mobility focused brands. Participants will have exclusive placement within CRT Live showcase area to display CRT/Mobility focused products. Each company will present interactive session(s) to highlight trending technologies and innovative solutions to an engaged audience. Designed for convenience and maximum brand visibility, participating companies will receive 100 sq ft of carpeted floor space. a branded display cabinet, electrical drop, and 4 exhibitor badges. Booth location and presentation schedule will be highlighted in directory (online,print,app), social media, email promotions, and Medtrade Monday highlight article.
Investment: $6,500
Topics include but not limited to:
- Product
- Coverage
- Compliance
- Home Access
- Best Practices
- Lobbying
- Sales
Time slots are available on first come first serve bases.
30-minute interactive show floor session to highlight your trending technologies and innovative solutions. Participating exhibitors will be able to provide an informative overview of their technology tools, establish interest, and provide opportunity to connect with attendees at their respective booth. Sessions should include visual representation of your technology, solutions, and value propositions. Sponsors will be highlighted in the online show guide, onsite signage and on social media.
Investment: $2,800
Topics:
- Enterprise Resource Planning (ERP)
- RCM – AR, Patient Collections
- Patient Mang – Pop Health
- Sleep Tech (2 slots)
- ePrescribing
- Inventory Mang
- Document Mang
Time slots are available on first come first serve bases.
Tech Talks Title Sponsor (Exclusive) – SOLD
By becoming the premier presenter of the Technology Training your brand will be top-of-mind for all presentation attendees. Recognition as the premier presenter in emails, website, press releases, show directory, onsite signage, and social media (where applicable). Printed collateral dropped in attendee seats before sessions. 5-minute sponsor introduction at the beginning and end of each day’s sessions.
Investment: $5,500
OTHER ONSITE ADVERTISING/MARKETING
Showcase your newest products and innovations to attendees as they cast their vote for Providers’ Choice awards. If you have a new product and aren’t in this pavilion, you’re missing exposure–90% of attendees will visit the New Product Pavilion (sponsored by HomeCare Media).
Product(s) must have been introduced no more than 12 months prior to event.
Investment: $840
Medtrade Show Directory Advertising
The show directory is the most read resource at the show. It’s the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory. Please contact your account executive.
INVESTMENT: Pricing starting at $1,500
Expand your reach during the show with extra promotion of your booth through our featured
social media posts! A photo of your booth, team, and product will be posted to the Medtrade
social media accounts.
INVESTMENT:
LinkedIn (3,700 Followers) : $1,200
Facebook(3,600 Followers): $550
X (4,200 Followers): $300
All three for: $1,800
Medtrade Show Directory
The show directory is the most read resource at the show. It’s the first thing attendees read when they arrive at the show, it is looked at numerous times during the show and is used for reference after the show! Make an impact each time it is in an attendees hand by advertising in the Medtrade Show Directory.
Specs
| Full Page Bleed Full Page Non Bleed Will trim to |
7.25” x 9.25” 6.5” x 8.5” 7” x 9” |
| 1/2 Horizontal | 6.5” x 4.5” |
| 1/2 Vertical Non Bleed 1/2 Vertical Bleed Will trim to |
3.25” x 8.5” 3.75” x 9.25” 3.5” x 9” |
| 1/4 | 3.25” x 4.5” |
| ¼ Page Banner Spread Will trim to |
14.5” x 2.25” 14” x 2” |
| PDF files to be sent as 300 dpi CMYK | |
Files are due by January 13.